For many years, virtual reality has been exiled to the terrible trough of disillusionment (trough of disillusionment), but it finally embarked on a way to escape. Products like Oculus Rift and HTC Vive continue to attract users and investors at the same time, and these technologies will obviously play an important role in the future of movies and games.
Although virtual reality presents such a development trend, it shows greater potential It is another related technology. According to estimates recently updated by the augmented reality/virtual reality consulting company Digi-Capital, in the next few years, the output value of the augmented reality market will be three times that of the virtual reality market.
Is there any difference between the two?
Virtual reality provides users in the virtual world with a closed, fully immersive experience.
Augmented reality provides an open, partially immersive experience, which This experience makes virtual elements clearly visible in the real world.
The market size of augmented reality and virtual reality
The player
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Although devices such as smartphones can provide some basic aspects of augmented reality or virtual reality, there are now several companies in these two areas that are about to introduce game-changing products to the mass market.
Facebook acquired Oculus Rift for US$2 billion as early as 2014. Optimistic about this field, and now Oculus Rift has been considered a leader in the field of virtual reality. Manufacturers of mobile phones and game consoles have also increased their bargaining chips, and Sony, HTC and Samsung are all actively developing products for this ecosystem.
As for augmented reality, Google’s supported Magic Leap and Microsoft’s HoloLens are considered The two major players in hardware. Apple also acquired Metaio, a developer of augmented reality software, but the relevant plans are kept secret.
In addition to related big companies, there are many comparisons between virtual reality and augmented reality Small start-up company. The CB Insights website specifically lists venture capital projects (categorized by company) that are optimistic about these technologies.
The most active virtual reality and augmented reality investor from 2011 to 2015
Facing in 2016 Opportunity?
This year is expected to be an important year for virtual reality and augmented reality technology. The TED conference in Vancouver is full of virtual reality/augmented reality experience activities, and this technology has become the main focus of the CES in Las Vegas.
It is expected that Oculus Rift, HTC Vive and Sony will release early virtual reality to the market Helmet equipment. At the same time, the low-cost Google Cardboard will continue to stimulate everyone’s interest in a more immersive virtual reality experience.
Magic Leap continues to give people an increasingly mysterious feeling, and many people expect This mysterious startup in Florida will reveal important products. So far, Apple and Amazon have kept their virtual reality and augmented reality projects highly confidential, and these sleeping giants will also wake up this year.
Zhi Duo Fun｜Unauthorized reprint is declined
For many years, virtual reality has been exiled to a desperate “bubble” “Trough of disillusionment” (trough of disillusionment), but it finally embarked on the path of escape. Products like Oculus Rift and HTC Vive continue to attract users and investors at the same time, and these technologies will obviously play an important role in the future of movies and games.
Although virtual reality presents such a development trend, it shows greater potential It is another related technology. According to estimates recently updated by the augmented reality/virtual reality consulting company Digi-Capital, in the next few years, the output value of the augmented reality market will be three times that of the virtual reality market.
Is there any difference between the two?
Virtual reality provides users in the virtual world with a closed, fully immersive experience.
Augmented reality provides an open, partially immersive experience, which This experience makes virtual elements clearly visible in the real world.
The market size of augmented reality and virtual reality
The player
< p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); line-height: 25.6px; box-sizing: border-box !important; word-wrap: break -word !important; background-color: rgb(255, 255, 255);">
Although the smart phone Such devices can provide some basic aspects of augmented reality or virtual reality, but now there are several companies in these two fields that are about to introduce game-changing products to the mass market.
Facebook acquired Oculus Rift for US$2 billion as early as 2014. Optimistic about this field, and now Oculus Rift has been considered a leader in the field of virtual reality. Manufacturers of mobile phones and game consoles have also increased their bargaining chips, and Sony, HTC and Samsung are all actively developing products for this ecosystem.
As for augmented reality, Google’s supported Magic Leap and Microsoft’s HoloLens are considered The two major players in hardware. Apple also acquired Metaio, a developer of augmented reality software, but the relevant plans are kept secret.
In addition to related big companies, there are many comparisons between virtual reality and augmented reality Small start-up company. The CB Insights website specifically lists venture capital projects (categorized by company) that are optimistic about these technologies.
The most active virtual reality and augmented reality investor from 2011 to 2015
Facing in 2016 Opportunity?
This year is expected to be an important year for virtual reality and augmented reality technology. The TED conference in Vancouver is full of virtual reality/augmented reality experience activities, and this technology has become the main focus of the CES in Las Vegas.
It is expected that Oculus Rift, HTC Vive and Sony will release early virtual reality to the market Helmet equipment. At the same time, the low-cost Google Cardboard will continue to stimulate everyone’s interest in a more immersive virtual reality experience.
Magic Leap continues to give people an increasingly mysterious feeling, and many people expect This mysterious startup in Florida will reveal important products. So far, Apple and Amazon have kept their virtual reality and augmented reality projects highly confidential, and these sleeping giants will also wake up this year.
Zhi Duo Fun｜Unauthorized reprinting is declined