“WhatsApp (Watspur) has become the most popular SMS alternative in 109 countries/regions, accounting for about 60% of the world. Every day, as many as 50 billion messages are sent through WhatsApp.”
Why foreign trade merchants do WhatsApp marketing
According to Nielsen’s Facebook survey, more than 67% of mobile users prefer to use chat to communicate with companies, and about 53% of the respondents said they are more I like to find companies that can send messages directly to shop.
If you want to target young potential customers, then WhatsApp will be a good choice, because 42% of smartphone users between the ages of 18 and 29 prefer to use WhatsApp for messaging, while 50 years old Or about 19% of smartphone users over 50 years old.
WhatsApp marketing can also ensure a high participation rate, and more than 95% of mobile messages can be opened and read.
About 90% of WhatsApp messages are opened within three seconds after being received.
WhatsApp is one of the preferred channels for personalized marketing. In this channel, marketers can personalize content through private one-to-one.
1. What is a WhatsApp Business business API account?
Upgrading to a WhatsApp business account can display the business profile function. WhatsApp business profile can provide customers with services such as address, business description, email address, website address, and offline outlet address.
In addition, the business account provides a “message tool” that can be configured to automatically reply to messages. This function can be designed and configured as a foreign trade e-commerce sales system, customer service system, and even a customer management system through a custom label. Because of the subject limitation of this time, Feishen will explain it in the subsequent chapters.
2. Know and use the available methods of WhatsApp marketing
WhatsApp will automatically index the WhatsApp users in your contact list and make recommendations to add. Large foreign trade sellers use common address book tools to import platform customer phone calls into their WhatsApp marketing system.
[One-to-one chat]
All social chat applications have one-to-one chat function, but WhatsApp’s voice call is similar to the notification form of a normal phone, which is our favorite place (currently WeChat voice calls will also be displayed in the form of reminders).
[Broadcast List]
Through the broadcast list in the WhatsApp marketing campaign, you can send messages to the users in the contact list. If these people’s phone book saves your phone number. This is similar to “Blind Carbon Copy” (BCC) in e-mail, where the contact’s reply to the broadcast message is displayed as a normal one-to-one message. You can send broadcast messages to 256 contacts at the same time
[Group]
The WhatsApp group can accommodate up to 256 people. For usage and marketing activities, please refer to WeChat groups and their promotion and maintenance. The first thing to start working is to try to get your potential customers to save their phone numbers so that they can use the broadcast method to send marketing messages. Sending push messages to customers may be hacked. Just like email marketing, try to send useful information that customers need. For example, after an Amazon or AliExpress customer places an order, “induce” buyers to add your WhatsApp to track the latest order status or perform after-sales service.
3. Public case of WhatsApp marketing
Hellman
Mayonnaise brand Hellman launched a WhatsApp marketing campaign called WhatsCook, aimed at consumption in Brazil Provide a personalized experience. When customers sign up for this campaign online, they are asked to send photos of items placed in the refrigerator so that Hellman’s chef can instruct them to prepare food using available ingredients. Through WhatsApp, users can get more direct and personalized services and guidance, and solve their problems in a timely manner. It proves how mobile messaging via WhatsApp can be the best platform to address the specific needs of consumers. This advertising campaign generated 13,000 registrations and obtained 99.5% of “messaging users”. It was a huge success in Brazil and then launched in Chile, Uruguay and Argentina.
Absolute Vodka
The case of Absolute Vodka
is considered one of the wisest and most successful WhatsApp marketing campaigns. In 2013, the company launched the limited edition “Absolut Unique” and held an exclusive party to celebrate the launch. Only 2 tickets were available for public use.
The company requires its customers and other interested individuals to send WhatsApp messages to specific numbers and interact with Sven (virtual doorman).
Users are required to persuade Sven to get tickets in as creative ways as possible. Later users sent all kinds of fun, crazy and creative things, including funny voice notes and funny videos. In just 3 days, the company interacted with more than 600 users and received more than 1,000 audio, video and image messages, which were sent to convince “Sven”.
Buyagift
Buyagift, an online gift retailer, has also launched WhatsApp marketing activities. Important reminders are sent directly to WhatsApp, which is a reminder that allows customers to react immediately. Obtaining personal information on mobile phones has become more effective than e-mail. This is a sales-oriented event that is fun and interactive, and customers also find it very useful in getting personalized service.
4. Some suggestions for WhatsApp marketing activities
Since WhatsApp does not directly sell advertising space, it is particularly important to attract people and attract attention through innovation. Incorporate a personal touch in your marketing activities to allow your consumers to interact with friends and ensure a better reputation among the audience. We give the following WhatsApp marketing strategies:
Upgrade to a Whatsapp corporate account and make full use of the Business API business functions to configure automated social e-commerce;
Create an attractive brand role for Whatsapp, responsible for communication and consultation with users ;
Provide one-on-one help to stimulate new uses of products;
Establish and improve telephone database through platform orders;
Provide cautious suggestions and services for high-value customers;
Encourage users to choose Join and provide simple and clear instructions;
provide fast customer service;
consumers can inquire or purchase goods through automatic information services.
5. Learn about WhatsApp marketing tools
①WhatsApp Bulk Sender
This is a WhatsApp marketing software that allows you to move from the main list of mobile contacts Find the most active WhatsApp number. You can send planned messages using text, video, images, audio files, and GPS location via WhatsApp, and also provides you with options such as changing status, replying to any incoming messages with automatic replies, changing profile photos, etc.
②Bulk WhatsApp Sender
It is one of the best WhatsApp marketing campaign tools and solutions, which can help you successfully run WhatsApp marketing campaigns. Through the bulk WhatsApp Sender, you can find various Kinds of WhatsApp marketing solutions: WhatsApp channel, WhatsApp marketing suite, WhatsApp marketing group, WhatsApp marketing service
③WAPanel
It is one of the best web-based WhatsApp marketing groups that allows You successfully run a WhatsApp marketing campaign on the cloud. This is a web-based WhatsApp marketing script that can expand your WhatsApp campaign to a larger number.
④ Feishin’s foreign trade operation system The Feishin’s foreign trade e-commerce operation system supports SMS, Facebook Messenger, WhatsApp and other information sending channels, and integrates the leading mobile social e-commerce experience in China. It is an artifact of foreign trade marketing used by Chinese foreign trade merchants.