Not long ago, the market research organization IDC announced the third quarter tablet computer report, showing that Q3 global tablet computer shipments were about 27.8 million units, an increase of 6.7% from the previous quarter. Among them, Asus, the definition of the deformable flat panel, has doubled its performance compared to Q2. ASUS CEO Shen Zhenlai made a positive outlook. It is estimated that ASUS tablet shipments will reach 2.6 million units in the fourth quarter, an increase of 13% over the third quarter. The annual shipment volume is 6.3 million units, which not only exceeds the original 3 million units target. , Which is also an increase of 3.5 times compared with last year. The era of deformable tablets called “ASUS” is opening…
Out of Apple’s format: “definition” under ASUS deformable tablet b>
The concept of “tablet computer” has taken shape as early as ten or twenty years ago, but the ultimate rise and prosperous origin In 2010, Mr. Joe released the iPad. The hot sale of iPad has attracted many “copycats”, that is, blind imitators. Among them, Samsung, Motorola, Hewlett-Packard, BlackBerry and other giants were impressively listed. At that time, the ASUS tablet named “EeePad” was not among the “identification” of the Steve Jobs leader. This is not because Mr. Joe is merciful to ASUS’s subordinates, but because ASUS has had its own brand new ideas since the birth of the tablet.
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but Regardless of whether it is iPad or other manufacturers’ tablets, although they have won the love of many users, there are still many insurmountable shortcomings. For example, because there is no soft keyboard, it is inconvenient to input text; the battery life is short and cannot be used for a long time; touch is often not as convenient as a mouse. Users need to meet the different needs of different industries, easy to use, flexible, and subvert the traditional products to break the flatness of the tablet. And ASUS keenly observed the needs of the industry and users, and quickly launched the deformable tablet with its strong technological strength to adapt to the market demand.
In 2011, ASUS’s first deformable flatbed Transformer TF101 was born, delivering the concept of deformable flatbed to users all over the world. A ride in the dust on the road gave the most clear definition to the deformed flat panel. With the in-depth experience of the Asus deformable tablet, it is discovered by users that the deformable tablet is definitely a pioneering new product. The soft keyboard used by ordinary tablets can be easily solved by the ASUS deformable tablet. It can also be controlled by the touchpad and mouse, which is more convenient to use and very considerate for office users. At the same time, it also adds several hours of battery life to the tablet, which solves the shortcomings of ordinary tablet battery life.
ASUS’ concept of “transformation” not only makes ASUS emerge in a highly competitive market, but also brings a trend of deformation, whether it is Lenovo The Yoga series of products, Sony’s Vaio Duo 11, or Dell’s XPS Dduo 12 are more or less deformed. It can be said that it is not excessive to call ASUS the originator of deformed products.
For Android: Design thinking promotes tablet evolution
< wbr> From fresh electronic toys to practical electronic devices, the demand for tablets has gradually evolved from entertainment, film and television to office, production and other production capabilities. ASUS transformable tablets formally cater to this potential demand. In the shortest time, this demand will be stimulated to the apex.
It can be said that there are countless tablet products on the market, but in the vast sea of machines, there are only tablets with unique designs and unique DNA Only the product can survive the fierce fighting. In recent years, ASUS products have indeed undergone radical changes in design, thanks to the “Design thinking” introduced by ASUS in the company in 2008.
Design thinking starts with the needs of consumers, and the ASUS R&D team needs to present the design and architecture of the product through “technical power”, and finally Through the company’s “management”, the cost of the product can be in line with the benefits, so that consumers can obtain leading products at a competitive price. Also because of this consumer-oriented pursuit and the toughness of its own quality, whether it is in design concept, body thickness, chipset, workmanship, or other aspects, ASUS Transforming Tablet has set countless records and established new records for the industry. Benchmark.
As the strength of ASUS deformable tablets grows day by day, ASUS has brought more influence. In June of this year, Google and ASUS jointly launched the Nexus 7, which has fascinated and even enchanted countless “Google Fans”. The launch of Nexus 7 represents that ASUS’s strength has grown to the point where people look up. And the hot sale of Nexus 7 makes users full of praise for ASUS’s strength, manufacturing process, and design philosophy.
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The launch of Nexus 7 confirms the strength of ASUS
The era of three pillars: ASUS anamorphic mode becomes standard for tablets
With the release of Windows 8, the Microsoft Surface tablet has also won more and more attention. The Surface tablet and its supporting touch-sensitive keyboard look very fashionable, and this also brings the speculation that the Windows 8 system tablet must be a tablet + keyboard deformation mode. And on October 26, the ASUS Windows 8 transformable tablet VivoTab RT was officially launched, and the concept of Transformation 2.0 was put forward more clearly: the keyboard base adopts an innovative hidden hinge design, which perfectly realizes a dual-purpose machine. It is a tablet and a notebook. The keyboard base has a battery life of up to 16 hours. During the author’s own experiments, after connecting the keyboard base, the TF600T can be adjusted at any angle. On the contrary, the TF600T can be supported at a fixed angle. Consumers will feel discomfort when using the tablet on the lap. The technology perfectly meets the user experience needs!
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Two years ago, Asustek officially entered the tablet market, leaving the industry’s deepest impression on the industry. In addition to the differentiated design of deformation, it is speed. “The first time” seems to always appear in the important initiatives of ASUS tablets. The first time we launched Android 3.0 Honeycomb tablets, Android 4.0 ICS tablets, Tegra3 quad-core tablets, FHD HD tablets, Android 4.1 Jelly Bean Nexus 7 tablets, until Today’s Windows RT tablet, ASUS has fully demonstrated its speed advantage.
The maverick, but also occupying the history of tablet development, ASUS deformable tablet has its own “big bang”-like development history and has its own The chronicle of the company, and it is undoubtedly ASUS that defines and writes the chronicle for the deformable tablet. The charm of ASUS deformable tablet allows us to enjoy the comfort and convenience brought by technology. In the future, with the development of science and technology and the needs of people’s lives, tablets will inevitably be presented to us in a new and more varied posture, which will continue to change people’s lives while bringing convenience to people’s lives. (science fiction galaxy/text)
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