Zuckerberg responded to the future of VR like this:

“I think people tend to worry” every new technology is just like us. Critics worry that if we focus on new media and technologies instead of communicating with each other, then this is a new kind of isolation. But the nature of human beings has social attributes. So I actually think that if a technology does not help us understand each other better, then the product will not succeed.

The same thing can be said. When the first book appears, I bet people will also question’why did you read instead of Talk to people? ‘The value of reading lies in being immersed in an individual’s point of view, which also applies to newspapers, telephones, and television. And soon, I bet the same applies to VR. ”

So, VR is really the “platform of the future”? There is no doubt that VR is already a new communication platform, and some data can support this view.

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And accompanied by the VR market It seems that we need to look at the future of VR more calmly. We asked 14 VR experts to talk about how they think VR will develop in 2016 and what VR cases can change the world.

1. This is an exciting time to explore

Robert Scoble, technology blogger

——2016 is the beginning year of VR. Many of us just got our first helmet, watched the first movie, and tried the first VR game. This is the time of exciting discovery.

2. Virtual reality, augmented reality and mixed reality technologies are developing rapidly and will reach a market size of 150 billion US dollars in 2020

Michael D. Gallagher, Chairman and CEO of Entertainment Software Association

We are widely adopting the past twenty The most attractive, interesting, and truly breakthrough innovation of the year. Virtual reality, augmented reality and mixed reality technologies are attracting hundreds of millions of dollars in investment and growing rapidly. The foreseeable market size will reach 150 billion dollars by 2020. In addition, this immersive technology is changing a wide range of industries such as entertainment, such as healthcare, tourism, sports, education, and even manufacturing. In fact, NASA is using VR technology to train astronauts to simulate walking on Mars.

——When technology touches the cosmic space and easily presents the cosmic space in the classroom and bedroom, you will understand: Big things are happening.

3. In 2016, virtual reality controls our senses Narrative

Foo Conner, social media entrepreneur, Jekko CEO

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2016, virtual reality is the narrative that controls our senses. Editing, narrative category, sound, all things presented in narrative are new. It is a revolutionary leap as TV is to broadcasting. It takes time to master these new technologies. And we are also working together to adapt to the brilliant future of VR.

< span style="font-size: 14px; color: rgb(0, 0, 0);">The most exciting use of VR is the presentation of symphony performance. Harmon and VR developers cooperate to make you immersed In symphony, surround sound also has a new meaning.

4, What we are still waiting for is the killer VR application that makes VR a daily necessity

Kent Bye, host of Voices of VR Podcast

The consensus I heard from many VR analysts is that in 2016, VR will still be in the precipitation stage, and early adopters will be in the game Early adopters in the entertainment industry, but VR will not enter the mass consumer market before 2017. In my opinion, VR is like the Gutenberg manuscript of the 21st century, because it is a new medium but has not been used on a large scale, but we have not waited for a turning point like the 1454 Gutenberg Bible. Appears, that means we are still waiting for a killer application to make VR a necessity in people’s daily life in addition to games and entertainment. The social VR is more like such an application case because it connects you with friends and family in a new way. Now, our culture is at the beginning of the transition from the information age to experience. We will gradually pay more attention to the inner emotional experience rather than a large amount of information consumption.

Snapchat is an early manifestation of this change, and VR, AR, and MR will become the promoters of this change. Technology will more accurately reflect and magnify the perspective and complexity of human experience.

In the show, I asked more than 400 early VR users what the ultimate potential of virtual reality is. Their answers can be divided into 12 dimensions.

VR will eventually penetrate into all aspects of human life, so I have begun to think about the presentation of VR in different fields.

VR has the potential to express and explore the complexity of human experience in a more comprehensive perspective, helping us to change from the information age to the experience age, and unlocking our creativity and imagination.

5. Users will get a glimpse of this powerful medium and get an extraordinary experience span>

Nonny de la Pena, founder of Emblematic Group, known as “the godmother of virtual reality”

2016 Oculus Rift enters the purchase link This incident detonated a series of chain reactions in the VR field. Consumers also get a glimpse of the extraordinary experience that this powerful medium can bring.

Coupled with the construction of HTC Vive’s Steam community, Sony’s VR will launch a large amount of content, and VR will really wake up instead of hype and development conferences. VR will become a real thing.

Because VR gives the audience the feeling of being “on the spot”, it establishes a full sensory connection with the event from the perspective of the first-line eyewitness.

This kind of systemic connection can generate empathy because the audience feels that they are actually experiencing it on the spot. Standing on the streets of Syria and feeling the bomb exploded, you can understand the plight of Syrian refugees; standing next to the attacked sister, you will truly feel the horror of domestic violence and gun threats; watching migrants in handcuffs through your own eyes You will question the abuse of force in the border patrol agreement after the brutal beating,This unprecedented connection method will continue to be used Reports on major events, not just innovations in entertainment experience.

6. VR is not a new technology, but the accessibility of equipment and tools is from 2016.< /p>

< br>Liv Erickson, Microsoft virtual and augmented reality developer and communicator< /span>

Just A/VR Show Founder and anchor

The core concept of VR is not a new technology. The iteration of the platform started as early as the 1950s. However, in 2016, people began to have a large number of hardware and platform choices when purchasing VR, and immersive content was also increasing day by day.

For developers and content producers, tools for building VR applications have become more convenient and free. Facebook and YouTube have begun to support 360-degree videos. You can buy VR applications in the app store, and even browsers have begun to support VR web pages, and a new era of VR is beginning.

VR has made our interaction with technology unique. We have progressively used VR to solve some of the problems encountered in the medical and health industry. A surgeon used Google Cardboard and smartphones to successfully save the baby’s life; multiple companies are trying to use VR to treat patients’ fear trauma.

The development thinking in the education field has also become different because of VR. When you can experience a different world, visit foreign countries, outer space or the deep sea from the first point of view and full vision, then VR’s great role in education is self-evident. However, this is only the beginning, and we are happy to see VR reshaping those industrial fields that we never thought of.

7. VR is like the original iPhone back then-a small number of people are excited about it, and the real kinetic energy has not yet been created

Jesse Joudrey, CEO of VRChat

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In 2016, VR began to influence the world. Just like the original iPhone that year, a small number of people were excited about it, and the real kinetic energy has not yet been created. However, we have seen disruptive changes in VR in education, transportation, construction, medicine, and a series of entertainment industries. The question is not whether VR will change these industries, but what it will make again.

Many people think that games will become the largest market segment of VR, but the development of VR in other fields is also eye-catching. For example, the commercial field has begun to use VR to let people “really” see buildings that have not yet been built. And I think the most critical area is social VR. When you share a VR space, the resulting immersive experience will surpass the feeling that any smartphone or screen can provide. Apart from communication, you can also wave your hands, dance, sing karaoke, etc. This is a communication experience that has never been experienced before.

8. Early adopters are exploring the new world, while the rest can only be enthusiastic and envious, waiting for the price to fall

Paul Bettner, Founder and CEO of Playful Corp

VR in 2016 is like science fiction becoming reality. Early users can explore the new world comfortably in the bedroom, while others can only wait for the price to drop with enthusiasm and envy.

Social and connected experience will become the most influential part of VR applications. When you share the VR space with people all over the world, you can work together or laugh together-it becomes the most valuable form of digital communication. Even in the virtual environment of your choice, you can be whoever you want to be. The social application of VR will become a real killer application.

9. VR is a new form of experience, interaction and entertainment with friends, and we have just touched the surface

Todd Hooper, VREAL CEO

In 2016, content creators learned about the fun and entertainment of VR . On the other hand, users finally have their VR headsets and applications. Such a combination is making an exponential growth market possible.

VR is a new form of experience, interaction and entertainment with friends, and we have just touched the surface. We have been exposed to computer games for many years, and now we are competing with friends in a virtual space. This will redefine the social elements in the game and the game studio’s thinking in designing games.

10, “New York Times” and “Wall Street Journal” use A great case of VR infecting users

Richard Broo, Founder and CEO of Wemersive

We expect that VR will accelerate the absorption of current media and become a more mainstream media form. Correspondingly, users will also use VR as a form of media that they use regularly on a daily basis. And such a transformation will be achieved through high-quality content pushed to users. We have seen a large number of applications suitable for Cardboard and other display helmets.

I think the best part of VR to enjoy the world lies in its application in news and documentaries. The Huffington Post’s acquisition of the well-known VR content production company RYOT can illustrate this point well-there is a large demand for high-quality VR news production capabilities. Other media, such as The New York Times and The Wall Street Journal, are excellent examples of using VR to infect users.

11. The communicators of VR successfully put VR as an important narrative method under the spotlight

Devon Dolan, Cinetic Media Assistant

VR communicators successfully put VR as an important narrative method in the spotlight under. The industry is still in the development stage, but Sony’s VR community will begin to sweep more people after the helmet is released, and due to the large number of members in the PlayStation, it will further change the game competition. What I am even more curious about is how people outside of major domestic media and major cities will use VR in their daily lives.

12. The use of VR will change the world in three aspects: health, communication and education

James Blaha, founder and CEO of Vivid Vision

We have already witnessed the remarkable progress of VR this year, but we are leaving it alone It will take some time to enter the mainstream. By then, most people will use Rift, Vive or GearVR for entertainment, and large-scale game companies and Hollywood are busy making VR content. But I don’t think there will be a lot of high-quality content coming out before next year. In addition, we will also see the value of VR in the fields of medicine and telepresence.

I think the use of VR will change the world in three areas: health, communication and education.

In terms of health, VR is to control vision and hearing and input to the brain Powerful tool. Eye tracking, gesture tracking, and biological monitoring allow us to measure the stress response of the brain and body, giving us a tool to monitor and improve the body. We can greatly reduce the cost while increasing the possibility of visual inspection and treatment. I think we will see similar progress in areas such as psychiatric care, pain management, and personal health.

As far as communication is concerned, VR is a powerful tool for stimulating empathy. In news, narrative, formal and social interactions, VR will change the way we understand world events and the way we connect with others.

As far as education is concerned, VR provides a new way to teach complex concepts. Students can interact with molecules at the micro level, explore historical sites or explore outer space by themselves.

13. With the efforts of Google and HTC, next year we will see more progress in the field of mobile VR

Brian Bullard, co-founder of podvr.com and CEO of FoundryVR

With the efforts of Google and HTC, next year we will see more progress in the field of mobile VR. The release of Sony PSVR will also further stimulate the growth of the virtual reality consumer market.

On the other hand, workplace training and simulation will become important applications of VR. A recent example is a doctor who scanned a baby’s brain in 3D and checked it with virtual reality, finally successfully saving the child’s life. Virtual reality will also improve the quality of life of persons with disabilities. If people are unable to move normally, VR can be used as an important sensory outlet and experience for them. This will be a great gift for them.

Author: Lu Linxuan

Baidu News Lab (baidunewslab) authorized to reprint

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